It Does a City Good
Sometimes, our content starts with a story.
Sometimes it starts with an idea. But sometimes, it starts with a kernel even smaller than that - it starts with a word.
Specifically, when it came to our series “It Does a City Good,”
That title arrived in Bryson’s head like someone dropped it there.
We liked this title. We liked how it played on the classic and inherently wholesome saying “it does a body good.” And we liked the implication that, based on that original phrase, one could infer that a city was also like a body - that if something is good for a person, it’s good for the collective people as well.
The only question that remained was, “...what does a city good? And how do we tell that story?”
The concept of the series evolved from here. We wanted to give our followers a tour of their community, and make sure they had the opportunity to interact with the people and places that make the 253 so special. Our next step was finding our hosts for this tour.
We reached out to two local legends: Chris Staudinger of Pretty Gritty Tours, and Marguerite Martin of Move To Tacoma. Together, our hosts and our team at the Ten went back and forth on selecting the locations we’d spotlight for the series. After some discussion, we settled on four: Foss Waterway Seaport, Cheney Stadium, People’s Pilates, and - because no 253 tour would be complete without it - Point Defiance.
Each tour was planned in collaboration with the businesses / organizations, so that we could introduce you to the incredible people who run them. It was important that this series was collaborative from every angle. Not just a wander through the park. Not just a look at a museum. We wanted you to see our city from every angle.
Next, we prepared the “doing good” part of the IDACG series. We wanted to give our community a chance to spend time in these places. The teams at Foss Waterway Seaport, Cheney Stadium, People’s Pilates, and Point Defiance were generous enough to give away prizes to select Instagram followers.